Market Research
What we do:
We provide information to guide new markets, products and brands.
How we do it:
I. Quantitative Research
We have abilities and techniques to execute the following:
- Proposal writing based on terms of reference
- Data collection tools e.g. Questionnaire design
- Data collection using either CAPI (Computer Aided Personal Interviews), CATI (Computer Aided Telephone Interviews or PAPI (Paper and Pen Interviews)
- Panel interviews
- Data Processing (Data coding, Data Entry, Data Cleaning, Data Analysis, Tabling and Charting)
- Report writing
- Report findings and recommendation presentation.
II. Qualitative Research
We have abilities and techniques to execute the following:
- Focus Group Discussions (FGDs)
- In-depth Interviews (IDIs)
- Transcribing
- Consumer Immersions and ethnography
- CLTs (Central Location Tests) for products and concept tests
